Last year I had the pleasure to work with Rinaldini Pastry to create an illustrated pack for their Panettone – a traditional italian sweet bread prepared for Christmas. They wanted to tell an evocative story to catch the viewer’s attention, so I came up with this idea of a magical fruit that makes people fly mid air. It’s a four panel story, one for each side.
I also designed a pattern with the same theme for the premium tin box.
Art Direction: Andrea Grifi
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